Eldr Veig Launching at the South of England Showground – September 2026
We’re incredibly excited to announce that Eldr Veig will officially launch at the South of England Showground on 26th and 27th September 2026.
After months of development, tasting, refining and creating the story behind Eldr Veig, this will be the first opportunity to discover our new range of Norse-inspired premium spirits in person.
Every Bottle a Journey. Every Flavour a Destination.
Eldr Veig was created around a simple idea: to combine exceptional spirits with the extraordinary journeys, trade routes and distant lands explored by the Norse.
Each spirit takes its inspiration from a different destination, with flavours chosen to evoke the ingredients, landscapes and trading cultures encountered along the journey.
Our launch range introduces three destinations:
Miklagard – Spiced Rum
Inspired by the great eastern city the Norse knew as Miklagard – Constantinople.
A rich spiced rum influenced by the exotic flavours and aromatics of the East, including cardamom, cinnamon, rose, honey and pistachio.
Norðr – Gin
Our journey north.
A distinctive premium gin bringing together roasted juniper, blueberries, Scotch pine, liquorice and botanicals, creating a spirit inspired by the forests, berries and landscapes of the northern world.
Vinland – Vodka
Inspired by the legendary Norse voyages west to Vinland.
A smooth flavoured vodka combining blueberry, blackberry and maple, capturing our interpretation of the wild fruits and flavours of the western lands.
Discover Eldr Veig in Sussex
We couldn’t think of a better place to introduce Eldr Veig than the South of England Showground in Ardingly, West Sussex.
We’ll be there throughout Saturday 26th and Sunday 27th September 2026, giving visitors the opportunity to discover the Eldr Veig story, see our launch collection and experience the flavours behind our first three spirits.
This is only the beginning.
From Miklagard and the northern lands to Vinland and beyond, future Eldr Veig releases will continue the journey through new destinations, ingredients and flavours.
If you’re visiting the South of England Showground on 26th or 27th September, come and find us, meet the people behind Eldr Veig and be among the first to discover the range.
Eldr Veig
Every Bottle a Journey. Every Flavour a Destination.
Fire. Spirit. Journey.
Please enjoy responsibly. For adults aged 18 and over.